Syntagma Digital
Editor, John Evans

Search9Media launches in Dublin

Search9Media is an entirely Irish blog network that has just opened up in Dublin. #

From the list of sites already up it’s clearly dedicated to Irish and local concerns. For example, Irish Jobs, Football, Shoes, DVDs, Bags, Bridal, Gadgets, Mobile etcetera. It’s just the kind of product based network that does really well on advertising, and being local will give it an instant leg-up with Irish internet users.

They are looking for bloggers right now — presumably with a touch of the blarney about their blogging. Here’s what they say about themselves :

I’m very happy to say that Search9Media is open for business! For the past few weeks we have been busy getting our network of websites up and running.

Search9Media is a Dublin based Blog Network (we think the first to launch in Ireland). We’ll be producing quality based content on a number of subjects by extremely talented writers.

We’ll be looking for bloggers in the next few days so make sure you check back if you are interested in writing for Search9Media.

Syntagma wishes Colm and the team great success with Search9Media : #

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Autumn changes at Syntagma Media

Bzzzz! Continuing into Fall with our summer series of changes at Syntagma Media, we are now incorporating the long-planned print publishing arm into our main Syntagma workstream. This move is on the advice of Gerry Reynolds, our business consultant.

Dial Publishing has been eased into oblivion and its projected print products moved to the Syntagma Media brand. Some of the book titles we earlier had in mind have been syphoned off to a trade publisher, leaving a couple to launch our new imprint.

They are, The Natural History of Nirvana by yours truly, which we hope to have out in the New Year; and The Syntagma Story, which may materialize by May 2008 if there’s enough interest.

Our office move scheduled for October has fallen through, so we are now aiming for November, or at least before Christmas. Our current location is a real property hotspot so it’s no easy matter finding alternative office or residential space. We may have to move out into the sticks, assuming at least 8Mb/s broadband is available.

We are also continuing to develop new sites and topic areas : health and fitness being the probable next launch, followed by a sub-network devoted to the West Country of England. The aim is to transform the inventory into a fully commercial network.

So there you have it, slimming down and expanding out from a solid base is the name of the exercise.

Hot business tip : Float like a butterfly and sting like a bee.

Bzzzzzz!

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Thanks for the overwhelming response

I want to thank everyone who has responded to our Christmas/Holidays advertising post so far.

To say we were inundated would be a slight exaggeration, but not by much. Read the post here : #

Remember, on average it takes seven sightings of an ad for it to register sufficiently to sell goods or services. So it’s in every business’s interests to begin their Holidays advertising early.

In our local town there are already people on the streets with Santa hats on, handing out flyers. I know that’s boring when it still feels like summer, but it’s a shrewd response to human nature.

Think about it.

Your contact : ads(AT)SyntagmaMedia(DOT)com.

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Cringely to change the world

We’ve long been Cringely fans here at Syntagma, even when the sage gets it all wrong. Well, a perfect world is not very interesting, is it.

Next week we are promised an earth-shattering moment from the frog. In his own words :

“And speaking of clever inventions, I want to give fair warning that next week I will make an announcement in this space so astounding that even my 83-year-old mother may pay attention. I intend to change the world a little bit and — as always — will need your help if I am to be successful.”

We’ll be queuing up for the column next Friday, Cringe old chap.

It better be good!

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