Syntagma Digital
Editor, John Evans

Coming up in Syntagma

We’re here at last in our new offices in the West Country of England. Nearby is the Elizabethan Quay and the kind of architecture you only see in films.

The Old Quay Area

We have lots of plans going forward including a new site, Sideways Health, which we hope to launch next week +. This could develop into a mega health site on the one domain, which will be a departure for us.

There’s also our private subscription retail information site to roll out next month, which will probably be the flagship of the business in coming months.

It’s been a tough grind over the past two and a half years, but we’re now beginning to mature as a business, partially breaking clear of the old SEO plus advertising model into a cluster-attack mode that makes us less dependent on one factor staying the same, while insulating us from the swings and roundabouts of internet business.

The year ahead is going to be a hard one for everybody, with the American economy having “fallen off a cliff” at the turn of the year, and Britain set for an even bigger fall.

To counteract this, we’ve switched to retrench mode, clearing away all debts, diversifying our interests and cutting costs sharply. We’re confident it will do the trick even if another dotcom crash is imminent.

How are you doing?

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Syntagma move in progress

A quick “hold the front page” news flash to say that our office move is in progress. We are currently tripping over packing cases and crates, which is why there’s not much activity here.

Where we’re going

The Quay

We’re actually moving on Sunday, so still a long way to go and much to do.

We’ll be back fulltime on Monday. Have a great February.

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Syntagma Media on the road again

Syntagma Media is on the move.

We’ve been planning a move of office for a year but have been unable to find anywhere with the right combination of location and facilities. Until now.

The Quay
The historic Quay district at Exeter’s Watergate

Next week will be spent packing up and the move will happen over the weekend beginning February 1st.

We’ll probably be offline for a few days while we struggle to get the comms going again, but all should be set again by Monday the 4th.

The new Syntagma Towers will be situated in the Elizabethan Quay area of Exeter.

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Deep, long world recession now likely

As we’ve been saying here in Syntagma for some months, a long, deep worldwide recession now looks more likely than not. Opinions are hardening among key players, principally in America and Britain.

Davos, Switzerland
Davos : the great and the good are assembling here amid world crisis

Yesterday, the Wall Street Journal proclaimed : “U.S. warning signs point toward deep recession”.

Most economic analysts regard the stock market as an early indicator of economic conditions in a year or 18 months time. London’s market has lost more than 13 percent of its value in just three weeks. Wall Street was closed yesterday, but will doubtless catch up today.

The current consensus is that 2008 will be bad, but 2009 could be much worse. The second decade of this century may resemble the 1930s in the worst-case scenario.

Problems continue to pile up. Banks have been writing off around 14 percent of the 2006 batch of collaterallized debt obligations (CDOs). This percentage is currently being upgraded to 19 percent, ensuring more pain to come. The total exposure by banks could be as much as $500 billion.

Making matters worse, the insurance companies, or Monolines, that underwrite possible defaults, are also in trouble, with two of the biggest in the U.S. said to be close to Chapter 11 status (a form of bankruptcy protection against creditors).

Moreover, the very banks relied upon to rescue Western institutions, like the Bank of China, are also said to be exposed to the U.S. sub-prime slice and dice fantasy.

Another crushing problem — now endemic in developed countries — is the level of personal debt. A typical person now spends one-seventh of their income on debt repayments, compared to around 10 percent a decade ago. In Britain alone, household debt is running at an unprecedented £1.4 trillion ($2.75 trillion). Add to that the massive levels of public spending in recent years and it’s clear this can’t be sustained for much longer.

The principle of “moral hazard” means that sooner rather than later everyone has to face up to their debts and start paying them off. There are no lenders out there now who will aggregate them at a lower repayment level. The adjustment to lower debt levels is desperately needed.

Unhappily, it will represent very hard times for many, some very poor indeed, and a massive writedown of Western assets, many transferring to Asia. The loss of that income in future decades will materially affect the West’s ability to dominate as it has done in the past.

Many businesses are also going to be in deep shock this year and next. Those that survive will have low levels of debt, and shares in safe hands — not bankers, buyers or lenders who are desperate for cash to rebuild shattered balance sheets.

So, is a recession a good outcome or is it as disastrous as it seems? On one level it’s totally disastrous, especially to those innocently caught up in the credit crash. It’s also bad for the reason that we’re being pulled down by voracious greed. Greed by the banks for giving NINJA morgages (no income, no job, no assets) and then selling them on in bits and pieces. Greed also by the banks that bought them. And greed by consumers in running up such heavy debts in the good times, leaving little to repay them in the bad.

However, this can also be seen as a necessary correction to a self-inflicted train wreck. Moral hazard demands a reckoning. Our Faustian deal with the Devil has a repayment package at its fulfilment. Soon, we will know the worst.

Update : The Fed has just cut American base rates by an unusually large 75 basis points or 0.75 percent, a sign that Bernanke is serious about taking a machete to rates to head off a recession.

The White House has also indicated the President may increase his upcoming fiscal stimulus (tax cut) from the $150billion already announced.

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New logo and stationery for Syntagma Media

We’re in the process of redesigning our image for the new year, including a fresh logo and stationery. Here’s a first peep at the styling :

Business Card

We’re using these business cards to get some feedback on the new design for the whole paper suite — so we’re all ears. Also, as we’re moving soon, some of the info may be subject to change.

Any thoughts?

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Open house in the office again

Darren Rowse of Problogger shows us around his new office in Melbourne on video and invites everyone to display their own. Here’s a couple of pics of Syntagma Media’s current office :

Syntagma Office
The working part of the Syntagma office
Office
The meeting zone

As you can see it’s a bit cramped, even for two people working. The meeting area is cozy, to put it mildly. We really need a two-room office.

However, we are moving house and office later this year, so it’s a work in progress.

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A quick look at our year ahead

Earth from Moon It’s 2008 at last and the energies across the internet (especially the blogosphere) are very different from last year. It’s a bit like looking at the Earth from the barren wastes of the Moon.

That’s enough poetry for at least 12 months. Time for business.

The question on everyone’s face is : where are we now? So, where are we now at Syntagma Media?

In response to the general climate, we’ve contracted our network from 55 sites at peak, to around 30. This has been done by merging similar topics, archiving low performers and deleting the occasional dud. It leaves us with a more manageable portfolio of properties and with the task of defining a new advertising strategy for it.

We’re also anticipating the launch of our first private information site dedicated to the retail sector and aimed at retail corporations. This will become the core business in 2008 and should provide some spinoff advertising for the network.

Our print publishing program has been put on hold pending the completion of my personal writing projects, which should be wrapped up by late spring.

Energies are generally low this week and it took great effort to complete this short post.

Thank you for reading it. We’ll be back on Planet Earth soon.

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Merry Christmas

Syntagma is taking a break over the Christmas holiday. We will be back on Wednesday January 2.

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Where are we with Google PageRank?

The mystery of the recent PageRank shake-up is beginning to settle down at last. Many sites, especially those running blog software, have taken a big hit.

In Pursuit of PageRank

For example, Techmeme has a PR of 4; the front page of Britain’s biggest selling newspaper, The Sun, is also on 4, as is The Blog Herald — which is now more like Problogger.net than a news source for blogging.

However, many starry personal vehicles and big blogs are now on 3, down from 6s and 7s, although the quirky BoingBoing retains its 7. Syntagma is in good company then with its current 4.

What seems to be happening is that Google has caught up with the decline in blogs and blogging and is rebalancing its system to account for the over-ranking of many dull and uninteresting sites.

The perception has also been out there for some time that blogs in general have been using crafty methods of making money. Text links are seen by Google to be optimization aids for getting a false PR. In many cases, of course, they’re more like the classified ads in newspapers — just someone selling something.

After a lot of consideration, and a recent steady uptick in our network income, Syntagma has reached the conclusion that this may be a good thing — with some reservations, namely, the unpredictability of the process.

Separating out the pros from the dabblers is never a bad move, especially as the internet is becoming increasingly a major centre for commerce as its technology improves.

Google’s move has also forced a rethink on many online businesses about being dependent on the self-interest of another company as the source of its traffic. When a complex and essentially artificial algorithm begins to behave like an out-of-control robot, you want to find a more stable place of safety for your income stream.

Google has clearly calculated that it can dispense with most of the income from small blogs with little traffic, regarding it as the price of a cup of coffee from a long, long tail.

Syntagma Media would gladly take this nuisance off the bigco’s hands. A Starbucks cup of cents from each of 200 million blogs would certainly perk up our balance sheet.

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